Colleges are spending about $1 million dollars each year to attract new students and there are some things you need to understand.
On today’s episode, Megan shares:
- The reasons the college search process is dependent on marketing and branding
- The different ways that colleges market to you, some obvious and some less obvious
- The effects of these marketing strategies on your students’ self esteem and well being, and
- Tips for how to deal with the onslaught if it becomes too much
If you want to read more about marketing in higher education, here is an interesting read.