232: Colleges are Marketing To You

If you have a high school junior or senior, you’ve probably seen the college admissions marketing machine in action.

Colleges are spending about $1 million dollars each year to attract new students and there are some things you need to understand.

On today’s episode, Megan shares:

  • The reasons the college search process is dependent on marketing and branding
  • The different ways that colleges market to you, some obvious and some less obvious
  • The effects of these marketing strategies on your students’ self esteem and well being, and
  • Tips for how to deal with the onslaught if it becomes too much

If you want to read more about marketing in higher education, here is an interesting read.